Our Story

People who have Alzheimer’s and their caregivers often face a loss of dignity and a challenging daily existence. The number of individuals diagnosed with Alzheimer’s increases every year, and yet a cure is a distant idea. Families quickly learn how crucial it is to create a day-to-day environment that makes living with Alzheimer’s easier.

Inspired by personal experience, the new clothing line, Linda Larsen NYC, was designed to address and lessen some of those challenges.

Linda Larsen was diagnosed with early-onset Alzheimer’s at the age of 62 in 2014. Her husband David and their daughter Emily, who was just 20 years old at the time, faced the daily struggles of her care.

Emmy put forth the idea of creating a line of clothes with features that could make it easier and safer for the person with Alzheimer’s, as well as the family and the caregiver. Emmy knew of her parents' accomplished careers in the fashion industry: Linda had been a senior executive with a Fortune 500 apparel company, and David owned a garment trim and apparel business.

After Linda’s passing in 2021, he focused on developing a line of easy, comfortable, yet familiar items with attributes that addressed the stressors and challenges they experienced every day.

This is what Linda Larsen NYC is all about.

We are here for your journey.